Mi Amour
Logo & Brand Design
Artisanal Patisserie & Luxury Brand Identity Boutique French Experience (Brand, Identity, Packaging)
(Research)
Crafting a refined brand identity that celebrates French artisanal tradition, elevates the visual storytelling of luxury patisserie, and establishes a sophisticated, emotionally resonant presence.
(Experiment)
Integrating high-contrast serif typography with a romantic colour palette, tested for visual balance, premium brand resonance, and seamless application across luxury packaging and digital environments.
(Results)
Dual-Layer Visual Identity
A cohesive brand system featuring a primary luxury logo and a flexible secondary identity built for elegance, charm, and artisanal scale.
Multi-Medium Integration
To ensure a premium and consistent experience, the Mi Amour identity was designed and optimized for luxury packaging, digital platforms, and boutique environments, maintaining sophisticated refinement across all physical and digital touchpoints.
(Key Achievements)
Comprehensive boutique brand ecosystem completed
Refined serif identity with custom "Star" charm element developed
Cohesive romantic colour system for luxury positioning implemented
Artisanal "Fait Avec Amour" secondary branding established
Visual direction for premium Parisian-style dessert presentation finalized
Mi Amour
Mi Amour
